{"product_id":"the-brand-kit","title":"The Brand Kit","description":"\u003cp\u003eShe looks like she's got her whole life together. It's a system.\u003c\/p\u003e\n\u003cp\u003eThe pages you stop on and save aren't run by women born with better taste than you. They're run on a handful of decisions made once — the same few colours, the same two fonts, the same three types of post. After that, everything they put up already looks like it belongs to something.\u003c\/p\u003e\n\u003cp\u003eThis is the workbook for making those decisions. You fill it in, and you come out the other side with your own list.\u003c\/p\u003e\n\u003cp\u003eWhat's inside\u003c\/p\u003e\n\u003cp\u003eWhat actually makes a page feel elevated, and the things that quietly undo it\u003c\/p\u003e\n\u003cp\u003eBuilding a mood board before you post anything, and what to put on it\u003c\/p\u003e\n\u003cp\u003eGiving your page a world, so it reads as one thing instead of twenty\u003c\/p\u003e\n\u003cp\u003eDeciding how you sound, and why your opinions are the actual brand\u003c\/p\u003e\n\u003cp\u003eFraming yourself as someone worth listening to, even if you're not there yet\u003c\/p\u003e\n\u003cp\u003eThe three kinds of post, what each one is for, and which day each one goes out\u003c\/p\u003e\n\u003cp\u003eThe rule that catches everyone, and why it costs people the sale\u003c\/p\u003e\n\u003cp\u003eYour signature details — the small repeats people start to recognise you by\u003c\/p\u003e\n\u003cp\u003eLaying out a grid, framing yourself in a photo, and putting words over one\u003c\/p\u003e\n\u003cp\u003eTwenty pages with room to write in. Work through it once and you stop starting from scratch every time you pick up your phone.\u003c\/p\u003e","brand":"Cara Braia","offers":[{"title":"Default Title","offer_id":56955673117058,"sku":null,"price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/9464\/6146\/files\/TheBrandKit-thumbnail.jpg?v=1790808268","url":"https:\/\/carabraia.myshopify.com\/products\/the-brand-kit","provider":"Cara Braia","version":"1.0","type":"link"}